Designing effective solutions for clients might seem obvious to most people. However, creating a service, product or application based on the client’s problems, needs or challenges is not as obvious.

By combining qualitative methods (such as focus group interviews) and quantitative tools (such as Decibel & GetFeedback Digital), we can create data-driven customer insights with hypotheses that can be validated, to ensure that problems are correctly solved and that services, products, and applications are utilized in their intended way.