E-commerce and web

The web is the hub of your digital platform. It is the technical platform that should attract, convert and engage the customers, whilst representing your business. It is an engine for other social media channels and the hub for all digital marketing. 

We can help you with all areas of your business on the web. We offer end-to-end solutions consisting of support and cutting-edge expertise, ranging from strategy to effective solution, including long-term management. 

We create, develop and implement e-commerce strategies. Our consultants have in-depth experience of product sales, range management, product information and channel management with other retail channels. 

We offer cutting-edge expertise in various technical solutions for web services, PIM solutions (Product Information Management), user experience, loyalty schemes and e-commerce platforms. We work with the market’s best and most sustainable technology systems and solutions to ensure that your business has the right platform, today and in the future. Find out more about our partners. 

Since our company began, we have been supporting both international retail giants and small retailers at every point along their journey of change - from digital transformation to a successful digital business - in long-term partnerships. For example, we helped Axfood, one of Sweden’s most successful retailers, to completely overhaul its ways of working with service providers to shops by introducing a new, innovative digital solution. The results? The project delivered a 400% ROI after the first 9 months. 

Thanks to our experience, we can assure you that we capture every single detail that affects and is affected by a digital business. 

Digital marketing

There are many challenges within digital marketing. On the other hand, the opportunities have never been greater. Everyone wants to be relevant, reach the right audience with the right message, at the right time and through the right channel. 

Advances in technology have offered us a wealth of new opportunities in a short space of time. In fact, the change is so dramatic that it fundamentally affects the way in which we work with digital marketing. Manual tasks are being automated, the choice of channels and content has to be managed in real time, and there are increasing requirements for measurability.  

“How do we ensure that our e-commerce business and marketing will work optimally together?” 
“Are we allocating the budget to the right channels and can we reallocate the resources fast enough?” 
“Are there any tools that could make our work more efficient?” 
“What does the optimal partnership with an agency look like?” 

There are many questions to be answered, and Zington can offer a complete set of expertise for evaluating processes, collaborations, resource support and choice of channels. Moreover, we can lead the change process and help you build an effective and modern marketing function that gets the best benefits from advances in technology. 

Thanks to our extensive experience from media agencies and e-commerce, we can offer: 

- Client support for targeting agencies 
- Resource enhancement in the marketing department 
- Greater control and flexibility within channel choice and resource allocation 
- Measurement and follow-up of all marketing activities 
- Evaluation and planning to put a focus on the business critical elements of the marketing process 
- Conduct brand surveys, econometrics and digital attribution 

Correct information about your products

Whether customers are meeting you online or offline, they expect the experience to be consistent in quality. It is therefore essential that your digital platforms display the same clear and up-to-date information as shown in your shop. This is especially important if you operate within the retail sector, for example, dealing in high quantities of products. 

Are your business processes and capacity suited for managing product information? We can help you find the right strategy and IT system to make life easier for your employees and create an enhanced experience for your customers.