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Start Our offering E-commerce and Web Development

E-commerce and Web Development

  • E-commerce and web
  • Customer loyalty
  • Digital marketing
  • Quality-assured e-commerce
  • Correct information about your products
  • Management
  • Contact

Increasing numbers of companies need to present their services and products to customers through digital channels. The market offers a multitude of options – but you need to choose the one that is most suitable for your business. With the right strategy, solution, content and management, you will turn your visions into reality. 

We can help you establish a position in the market by bringing the necessary technology and customer experience to your company. We have the cutting-edge expertise in all areas of user experience, e-commerce and digital marketing to help you create a successful digital business. 

In order to create a successful digital business, you need a clear strategy and an organisation capable of combining campaigning, marketing and loyalty with structured information about products and customers. This means applying a big picture approach to your digital ecosystem. And we are experts at doing that.

How we help our clients

#customerexperience #ecommerce #loyalty #programming #insights

A digital business is a complement to your sales channels. The term digital business encompasses e-commerce and digital communication on, for example, your own website. In other words, anything that is related to digital marketing and sales. Whether it is the primary source or a necessary evil, it plays a key role. 

So, how does one create a successful digital business? In theory, it is straight-forward. But it places specific requirements on:  
- Strategy and activities  
- Supply of goods and ERP  
- Product information and merchandising  
- Data-driven decision making based on Big data and predictive analysis  
- Ongoing work with loyalty, content and campaigns 

This is where we make a difference. We support companies in all aspects of their digital business; from strategy to sustainable solution and long-term management of their digital channels. 

A good digital business requires knowledge about everything from UX (user experience) to technology, management, product information and release management. That’s why it is essential to have a partner that understands the big picture and has a keen focus on business. 

We have developed services that can be tailored to the whole or parts of your business, whichever you require. 

E-commerce and web

The web is the hub of your digital platform. It is the technical platform that should attract, convert and engage the customers, whilst representing your business. It is an engine for other social media channels and the hub for all digital marketing. 

We can help you with all areas of your business on the web. We offer end-to-end solutions consisting of support and cutting-edge expertise, ranging from strategy to effective solution, including long-term management. 

We create, develop and implement e-commerce strategies. Our consultants have in-depth experience of product sales, range management, product information and channel management with other retail channels. 

We offer cutting-edge expertise in various technical solutions for web services, PIM solutions (Product Information Management), user experience, loyalty schemes and e-commerce platforms. We work with the market’s best and most sustainable technology systems and solutions to ensure that your business has the right platform, today and in the future. Find out more about our partners. 

Since our company began, we have been supporting both international retail giants and small retailers at every point along their journey of change - from digital transformation to a successful digital business - in long-term partnerships. For example, we helped Axfood, one of Sweden’s most successful retailers, to completely overhaul its ways of working with service providers to shops by introducing a new, innovative digital solution. The results? The project delivered a 400% ROI after the first 9 months. 

Thanks to our experience, we can assure you that we capture every single detail that affects and is affected by a digital business. 

Customer loyalty

The way in which you deliver your products is equally as important as what you deliver. Customer loyalty is one of the most strategically important factors for a sustainable and profitable business. 

Actively engaging with your existing customers via personalised and targeted communications is an essential part of building a strong customer relationship. A loyalty scheme is one method you can use. The system facilitates engagement with customers by categorising them into different segments and offering bespoke offerings. 

You have to ask yourself questions such as: how can a loyalty scheme support your business, what data do you have about your customers, are you able to adapt your business to the needs of your customers. We will support you through each stage, from insight, strategy and procurement to the implementation of your customer loyalty system.

Digital marketing

There are many challenges within digital marketing. On the other hand, the opportunities have never been greater. Everyone wants to be relevant, reach the right audience with the right message, at the right time and through the right channel. 

Advances in technology have offered us a wealth of new opportunities in a short space of time. In fact, the change is so dramatic that it fundamentally affects the way in which we work with digital marketing. Manual tasks are being automated, the choice of channels and content has to be managed in real time, and there are increasing requirements for measurability.  

“How do we ensure that our e-commerce business and marketing will work optimally together?” 
“Are we allocating the budget to the right channels and can we reallocate the resources fast enough?” 
“Are there any tools that could make our work more efficient?” 
“What does the optimal partnership with an agency look like?” 

There are many questions to be answered, and Zington can offer a complete set of expertise for evaluating processes, collaborations, resource support and choice of channels. Moreover, we can lead the change process and help you build an effective and modern marketing function that gets the best benefits from advances in technology. 

Thanks to our extensive experience from media agencies and e-commerce, we can offer: 

- Client support for targeting agencies 
- Resource enhancement in the marketing department 
- Greater control and flexibility within channel choice and resource allocation 
- Measurement and follow-up of all marketing activities 
- Evaluation and planning to put a focus on the business critical elements of the marketing process 
- Conduct brand surveys, econometrics and digital attribution 

Quality-assured e-commerce

Specialist knowledge of business processes and digital developments is required for effective test and quality assurance in the e-commerce area. We have developed a testing method specifically for digital commerce and offer tried-and-tested fully-integrated solutions for testing B2B and B2C.

Our ready-to-use frameworks and solutions reduce the lead times, for example, through automation frameworks for web services, test-checklists for E2E (End2End) and tools for validating the compatibility between different platforms and devices. 

The implementation testing of new e-commerce sites includes functional E2E testing of critical business flows, integration tests, performance tests and security. Our test services are also used to assure the quality of the new functionality of existing systems. 

Our test strategy comprises: 
- Omni and Multi channel tests  
- Integration tests  
- Back End testing  
- E2E functional testing  
- Automated Regression testing with Selenium or .NET  
- Mobile testing  
- Compatibility tests between different devices, platforms and browsers 

Correct information about your products

Whether customers are meeting you online or offline, they expect the experience to be consistent in quality. It is therefore essential that your digital platforms display the same clear and up-to-date information as shown in your shop. This is especially important if you operate within the retail sector, for example, dealing in high quantities of products. 

Are your business processes and capacity suited for managing product information? We can help you find the right strategy and IT system to make life easier for your employees and create an enhanced experience for your customers. 

Management

There is no such thing as a “ready website” in our world. The work of filling the site with content and features starts as soon as we have delivered the first version. We help you change and improve your digital channels on an ongoing basis to ensure that your customers always find attractive and converting content. 

Contact

Get in touch if we’ve caught your interest! I would be more than happy to meet you and hear about your future challenges and objectives. 

Robin Fredriksson
robin.fredriksson@zingtongroup.com