Joining Amazon Marketplace – a prime opportunity

Would you like to learn how to become a part of Amazon Marketplace? Our online Amazon Marketplace course offers e-commerce managers, digital marketers, CDOs and other e-commerce professionals the insight and knowledge needed to increase sales, reach new customers and join digital marketplaces. Amazon was already operating in six European countries when Sweden became the seventh for this e-commerce giant. The course covers the significance of Amazon's entry for Nordic e-retailers, the opportunities offered by the platform, the basics of an ideal strategy and the necessary steps for becoming a successful part of the marketplace. This course is part of our series within digital marketplaces and is of relevance to both smaller and larger businesses.  

Who is this course for?  
The course is aimed at e-commerce managers, digital marketers, CDOs and other e-commerce professionals wanting to learn more about digital marketplaces (Amazon) and the joining process. Amazon may be of relevance to both smaller and larger businesses.  

After the course  
After completing the course, participants will have sound knowledge of joining Amazon Marketplace. Participants will get acquainted with the different steps from preparation to joining as well as gain an understanding of the opportunities for streamlining and gaining insights. After the completing the course, you will also have knowledge about:  

- Digital marketplace strategies 
- Amazon's tools 
- Limitations and opportunities (categories, user accounts, brand owners, advertising)  
- Seller requirements 
- Platform costs  

Course structure and content  
The course takes half a day and is split into the following parts:  

Part 1: An introduction to digital marketplaces and insights into joining Amazon Marketplace  

Preparations  
- Register and publish products 
- Logistics and order management 
- Amazon management: insights and reporting  

Part 2: Channel strategy with a focus on marketplace-specific strategies  

The Strategy Hierarchy  
- Developing an Amazon-specific strategy 
- Identifying your target groups at Amazon – existing and new 
- The customer journey from existing sales channels to Amazon 
- How can Amazon complement your own sales channels?