Digital commerce is growing at a record pace. Consumer behaviour is changing rapidly and businesses are forced to adapt at the same speed. The modern way to shop is experience-based and centred around the social aspect of shopping.
In 2019, an estimated 57% of global e-commerce came from digital marketplaces, such as Amazon and eBay, which indicates that the popularity of digital marketplaces is on the rise. This has led to an increased number of services in digital marketplaces that support both sellers and buyers, which in turn can lead to new customers and thus higher sales. Success on digital marketplaces requires a solid strategy that is in line with the overall channel strategy and that supports and complements existing sales channels.